Niche market research includes finding your target market. Learning where your target market is will give you more insight on what interests your market has and other ways to appeal to them.
Here are 7 places to look for your potential customers. For niche market research purposes, look for coordinating groups and forums online to maximize your research.
1. Sporting Events - Is your market interested in a particular sport? For example, they could be soccer moms or into water sports such as surfing or scuba diving. Or, maybe they enjoy professional sports such as baseball or football.
2. Tourist Attractions - What, if any, tourist attractions would your customers most likely visit? Do they enjoy family vacations? Maybe they seek out historical sites or amusement parks.
3. Brand Loyalty - There is a huge following for many major manufacturers such as Chevy and John Deere. This group may be attending car shows or participating certain types of events.
4. Services - Depending on your target market, there are services used to meet their needs. A target market of senior citizens is more like to use home care services, landscaping services, or medical care services more so than others.
5. Entertainment and Dining - What kind of entertainment do you think your market enjoys? Are they interested in fine dining or fast food. What about nightclubs or casinos?
6. Clubs and Hobbies - Examine potential hobbies your market might have or clubs they might be affiliated with. For example, depending on the age and gender of your target market they could be interested in knitting, golf, or baking.
7. Competitors - Don't underestimate the power of your competitors. And I'm not talking about their power against you. Looking to your competitors for your target market is a great resource. You can take advantage of their overflow or offer complimentary services.
When you are at a point in your marketing plan when you are ready to do some niche market research, broaden your search in order to uncover some very insightful and valuable information. There is quite possibly a whole new marketing angle that you have overlooked.
Find niche market research tips that will help you turn your passion into profit. Learn more about marketing your home business at my small business marketing site http://www.homebusinessmarketingsolutions.com
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