Starbucks: Delivering Customer Service - Company Background

The Starbucks was started with the three coffee fanatics with Gerald Balwin, Gordon Bowker and Ziev Siegl in 1971. They open a small coffee shop in Seattle’s Pike Place Market. The shop was specialized in selling whole Arabica beans to a niche market of coffee purist.

Howard Schultz joined the company in 1982, and, after a trip to Milan, advised that the company sell coffee and espresso drinks as well as beans. The owners rejected this idea, believing that getting into the beverage business would distract the company from its primary focus. A few years later, the three founders decided to sell the company to Schultz. This event led to his opportunity to experiment on Starbucks. As soon as his took over, he began opening new outlets around the country. The stores sold whole beans and premium-priced coffee beverages by the cup and served to affluent, well-educated, white-collar patrons. The main idea of creating a chain of coffeehouse is that it would become the America’s “third place” since American had two places in their live—home and work.

As soon as his took over, he began opening new outlets around the country. By 1992 the company had 140 store outlets around the Northwest and Chicago. The stores sold whole beans and premium-priced coffee beverages by the cup and served to affluent, well-educated, white-collar patrons. The same year, Schultz decided to make the company public. He was criticized by some people in that decision but despite of the criticism, he pursued raising $25 million in the process. This enabled Starbucks open more stores.

By the mid-2002, Starbucks has been established as a dominant specialty-store brand in North America. Sales were higher more than ever and now the small coffee shop is serving more than 20 million unique customers in well over 5000 stores around the globe and was opening on average three new stores a day. Today Starbucks Corporation is the leading roaster, retailer, and marketer of specialty coffee in the world, without spending almost nothing on advertising.

In 1992, Schults remained as chairman and chief global strategist in control of the company, handing over day-to-day operation to CEO Orin Smith,  joined the company in 1990.

Professional Selling Seminar

Professional selling lecture talks about how to deal with customers and how to sell effectively and efficiently. Selling process is discussed during the lecture and would involved and start with the prospecting. Prospecting is a means of looking for a possible client of a product. Each product has its own classification prospect. Wedding gowns could not sell to elementary student or those who does not have plans to marry yet. So prospecting is a critical part of selling. By looking for the right prospect, salesman could able to save time. For a seller or even of an individual, time is gold. Salesman must take into consideration that different person have its own style of buying and different personality in order to adopt his/her own personality. The sales person also need to know that Feature, Advantage, Benefits (FAB) and Liabilities of the product he/she selling so that he/she could answer some critical questions of the prospect. Last part of the seminar is the closing of the sales which needs to have patience and be open minded and have sales as a result. Building also a image and a good customer relation is a necessary in selling.

Selling is very critical but once learned and experience, we would discover that selling is not just for professionals but for all those who are into business and every individual. It’s not about what product we are selling, it’s about how an whom we are selling into.

Regarding with the style of discussing, it would be best to have and audience participation so that audience would get interested to listen and have some activities in order to get the attention of the audience. Proper posture, proper tune of sound, and proper pronunciation of words is also a must.

Importance of Backlinks in SEO

Wonder why back linking is important in SEO?

Back links is a process where the site is being promoted to the other site. If the Google see that there are many sites who promote particular site, they it is easier for Google and other search engine to index. So start back links with your own site and be the number one.

As to reality, there is no proper way in order to rank in search engine, as long as you have original content, the age of the site and others.


Marketingta has no back links so therefore it does not appear to any search engine.