You can provide human interaction to potential Internet clients and customers so that you are able to move that client or customer through a successful sales process, but how?
You do this by following a five step process in your Internet marketing strategy that continually builds trust and confidence by meeting the psychological marketing needs of that visitor and potential customer while escorting that visitor through the selection and purchasing process.
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site.
Anyone who has studied any marketing at all knows that there are psychological needs that must be met in order for a person to be persuaded to purchase a product or service.
If it’s a product you are selling are you representing that product to solve a specific problem or meet a specific need? If you are selling a service are you getting in touch with the pain of your potential client to draw their interest into what you are offering?
There are steps that you can take to effectively do that and in response witness the successful sales process over and over in the virtual world that is why an Internet marketing strategy is a necessity not an option.
The five levels of the sales process build on one another in many ways. An Internet Marketing Strategy that is done correctly will clearly define all five levels of the process and how they are represented through your site. The strategy will then assist you in setting realistic and attainable Internet marketing goals. It will also assist you in using each step to build and influence the others so that the process continually moves toward the successful close of the sale.
These five levels of the sales process are the core components that will move your website viewer from visitor to customer or client. By representing each level that is mentioned below and courting your potential client or customer through those levels you will have the power to move your site from failure to success.
* Marketing/Prospecting to your Target Market and Audience
* Build Credibility and Trust - (Your viewer needs this to move forward)
* Escort and Court the Buyer through the Process - (Meet their Needs 7 out of 10 want to buy!)
* Present the Product or Service that meets their needs
* Successfully Close the Sale
Let’s explore each phase in depth, so that you have a greater understanding of how you can put these princples to work for your business.
source: http://marketing.about.com
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