Why Marketing Mix is Important?

Marketing Mix is important because this would help develop the product as well as the firm itself. People, Process and Physical evidence is also important which includes with the new marketing mix in service marketing. People is important because they are the front liner which would entertain the clients. The people or the employee will be the one who will render the service for the company. If the employee are not given the satisfaction, the firm losses its main source or survival, the sales. Process are important in order to lesses the time off all activities in the service. When it is a service, there should always be a process in order to have a organized service and lower cost as well. Physical evidence is also needed in the service firm due to its nature that need to have good place for relaxation which could change the customer perception and develop the customer loyalty..